Juice Beauty Phyto-Pigments Flawless Serum Foundation - 05 Buff - 30 mL - Medium-to-Full, Long-Lasting Coverage - Reduces Look of Wrinkles + Pores - Vegan, Cruelty Free

I searched “healthy moisturizing foundation makeup for mature skin,” read a lot of reviews on a bunch of contenders, and decided to try Juice Beauty. Right off I loved the color Buff; it makes my face the same color as my neck. As other reviewers say, it feels light on the skin, and doesn't settle into lines. Before I bought this, I considered something thick and creamy for my 61 year old skin, but the buildable coverage of this over my serum and moisturizer creates a very natural finish. I also love all the natural ingredients.

I absolutely love this foundation it makes my face look natural and not cakey. Lasts a long time!

I bought this for me and my daughter and we really like it but it was a bit lighter for her and it was perfect for me. Goes on smoothly. If you exfoliate, you shouldn't see any dry flakiness. Nice and moist but not heavy. No irritation. I have older skin (age 57) and was worried it would show wrinkles but it was fine as long as you don't put it on too thick. A little goes a long way. My daughter said that it has decent coverage. She has red acne marks and it helped cover the redness but not 100%. I would recommend trying thin layers to cover acne scars. I prefer a thin water base foundation but this wasn't too thick. The photos are confusing. One photo is showing the item looking mixed up. Another photo makes it look like a water based foundation showing the separation and to thoroughly shake it up. The one I received was completely mixed and not separated. This item is made in the USA of domestic and foreign components.

I think this is actually the perfect foundation. It is lightweight but covers extremely well, but it’s also incredibly blendable if you want a natural look. Does not settle into fine lines. Has a moist finish after a few minutes, so you may want powder.

Trying this product for the first time. Pros: Color match is perfect: I'm very fair skinned and the Buff matched my skin very well. Cons: The product--even though shaken very well--comes out thin and watery-like, not at all creamy. It doesn't cover any skin imperfections, it just leaves a bit of a dewey glow on the skin. Plus it leaves a tacky feeling on the skin, not smooth. It also has an odd odor (though very light). For these reasons, I would not purchase this product again.

I'm SO VERY IMPRESSED with this foundation. I received it this morning and removed the makeup I'd already applied, but only on half my face, so I could do an A-B comparison. All I can say is WOW! The makeup I removed was high-quality (prestige brand). I'm 70 years old, but today I look like I'm in my 40s! Keep it coming, Juice Beauty--I'm sold on your brand!

First purchased this foundation from Ulta in Burbank. Walked in and asked for help with my skin. I’m slowly learning how to do my make up and the lady suggested this foundation.At first application, this foundation might not seem all that. If you give it a few mins to set, you will be impressed! I paired it with their primer. I found this foundation to be very buildable too.My favorite thing about it has to be how lightweight it feels on my skin.

Been using this for a while because I like that it’s non-toxic. But it doesn’t cover all that well and it comes off easily if your face gets wet.